Tapping the huge gene pool of design talent that is India.
POOL – the monthly design magazine published by Designindia and launched by INDI Design – explores the Indian design scene for fresh, promising talent and fresh perspective on the talent of some well-known figures.
We take the spotlight away from well-documented design work, over to innovative,causal, pioneering and sometimes experimental design; in effect becoming the platform showcasing & charting the constant paradigm shift in Indian design.
‘A dose of Inspiration’ is what each one of us constantly seeks in our lives, isn’t it? Over the years, we’ve realised how the world is full of brilliant minds, sharp ideas and ingenious skill – people who’re finding expression through exquisite design. So we’re just out gathering all that magic in between pages – Creative Gaga.
Our true purpose lies in celebrating and sharing this innovative intelligence to further kindle the fire of Indian and international design. So, let the light shine… ‘Cause we’re here to fan the flames and spread the warmth.
We design identity and communication to connect ideas and people, creating impact for brands and value for organizations
Crowded markets & cluttered media present many challenges. For brands, the challenge is to express a value that is unique and enduring in the face of constant change. For users, the dilemma lies in choice—mired by ambiguous or fragmented brand communication. For organizations, the challenge lies in managing and sustaining ownership of brands. Our work brings value to all 3 stakeholders, bridging the gaps between them, with meaningful design.