Everything That Matters… is owned and maintained by “Jyoti”.
Not everybody is as privileged to follow their dreams and choose a career that they have a passion for. After working as an Architect for 4 yrs,this is what I chose to do. A full time blogger now, life couldn’t have been any better.
The journey from “I” to “We”
Started in OCT 2011, ETM was more of a personal space for me to write on anything and everything that came to my mind. Never knew it is going to reach so far. It is still the same in the sense that I share anything that is exciting…but now it has turned into a platform for many to share their thoughts and view point as well.
Testing out new products and helping people chose wisely is something I used to do a lot.The only difference was, I could guide my friends only. Having ETM helps, as it is for every single girl out there. Having people around in the writing team ensures people get to know the feedback from different people with different skin type, tone and choices.
FashionLady is one of the leading Fashion Blogs in India. It covers latest fashion trends, brand news, Bollywood fashion, seasonal trends, Lifestyle, beauty and much more.
Incepted in 2013, FashionLady already sees good traffic from Search Engines and is also active on major Social media channels.
As we all know India is a growing Fashion Industry, has plenty ace designers who have made their mark here and abroad with their spectacular wedding and bridal collections in sarees, lehengas, anarkali’s and not to mention fashion accessories. FashionLady educates the followers of this blog with the new trends and designs that are launched into the market. While these trends keep changing, FashionLady keeps updating the readers with new and interesting fashion direction.
Bollywood is a major influence towards a fast-growing Fashion Revolution. Be it newly introduced fishtail braids or their Film Festival and award ceremony outfits, FashionLady has all the corners covered.
Fashion here, is not just limited to Indian designers and local brands. Fashionlady makes it their due responsibility to educate the people about International trends, ace designers, International Fashion Weeks & Runways, and so on.
FashionLady is one blog that covers most categories under the sun with engaging and interesting information and facts for women in India and abroad.